Social Media for the Busy Entrepreneur

One of the most common problems I hear about when business owners come to me for marketing advice is that they are very frustrated with social media.

For starters, most of the business owners I talk to already get the idea that social media has explosive potential to help them grow their businesses. But here’s the problem. Social media marketing, when not done properly, is a huge waste of time. And if you’re not careful, adding to your social media presence can actually do more harm than good.

Case study:

A local business owner called me the other day and said he was fed up with it, and willing to give it one more shot before he gives up. I said, well, what have you tried? He went on to say he has tried to set up a Facebook page for his business. So he sent out an email to his list to promote it, but he only ended up with about 60 fans and never made a single sale from it. Next he tried a Twitter account. He had his secretary post some tweets, which lasted for about 2 weeks, and then he ruled out Twitter as a viable option as well. He said he was frustrated about the time that was wasted that he was paying good money for. And now he says he is thinking of giving up on the once wonderful and promising world of social media marketing.

Sound familiar? This is a very common situation.

The problem? No system. No strategy. And no good advice on what not to do….

So should we rule out social media marketing for small business ROI?

Hold your horses for a minute.

The fact that a great social media marketing strategy can provide a huge ROI is an understatement. Consider Gary Vaynerchuk’s story. GaryVee grew his family business from $4 million to $50 million using social media. That get your attention? Yeah, mine too.

So, what does it take?

1. A social media marketing strategy that focuses on ROI.

2. Direct response marketing infused into your online presence.

3. Knowing what social media efforts to eliminate, so you don’t waste time.

How can you get on the fast track to implementing a social media marketing plan that actually makes a difference in your bottom line? Look out for the upcoming program called “Social Media for Busy Entrepreneurs.”

Or attend one of my upcoming workshops on how any small business can increase profits 23% to 100% in 91 days or less.

Check the events page for workshop dates in your area.